Give Thanks and Gain Loyalty

Thanking your customers at Thanksgiving

One way to ensure customer loyalty is to thank them for their business. And we have a great opportunity with a holiday focused on gratitude – Thanksgiving Day. Thanksgiving reflects our national history without any religious or political ties, making it an excellent time to remember customers and clients.

Writing a card or note thanking them for their business is a surprise with powerful impact. Don’t even think about emailing your gratitude! It should reach them by Monday, November 20 (or even Friday, November 17), as the week of Thanksgiving is a popular time to take vacation.

Consultant Lynn Gaernter-Johnston in her Business Writing blog offers these samples to use as templates.
1. Generic thank you:
Dear Dan and Renee,
Thank you for being our valued customers. We are grateful for the pleasure of serving you and meeting your printing needs.
We wish you a beautiful Thanksgiving and a joyous year’s end.
Warm wishes,

2. Generic thank you:
Dear Friends at Acme,
In this time of gratitude, we give thanks for you. We value your patronage and appreciate your confidence in us. Counting you among our customers is something for which we are especially grateful.
On behalf of all of us at XYZ Company, I wish you a very happy Thanksgiving.

3. Thank you to a specific customer or client:
Dear Carlos,
In this time of Thanksgiving, I must express my thanks to you. Working with you over the past two years has been an amazing opportunity for me. I appreciate your high standards, consistent focus, and fine sense of humor.
Thank you, Carlos, for the pleasure of continuing to work with you. I wish you a wonderful Thanksgiving filled with all good things.
With thanks,

4.  Thank you to accompany a gift:
Dear Mr. Emmanuel,
When we think about the things we appreciate, we think of you and our work with you on the Maple Heights project. The project was a challenge and a phenomenal success for us–thanks to your vision and commitment. We will always treasure that experience.
We saw the enclosed new book on landscaping by ____ [author], and we immediately thought of you. Please enjoy it with our thanks.